「一流品だけが持つ気高い薫り。音楽とオーディオの愉しみを伝えます。」
オーディオ・ビジュアルの楽しみを語るとき使われる言葉で気がつくのは例えばクルマやカメラの世界との類似性です。
そこで得られる感興も確かに似ているものがあります。精緻なメカニズムを操作しているときの感触や、使いこなしによって結果がまるで違うものになってしまう点、目的は音楽や映像であるはずなのに知らず知らずに機器そのものにこだわってしまいがちになることや、そのこだわり自体が愉しみでもある点など…。
世界的に認められたいわゆる一流品とされるものたちには共通して特有の匂いがあるのもまた事実。
それはAV機器においては高い音楽観、映像観が背景にあること。ものづくりに妥協を許さないフィロソフィがあること…そんな匂いを嗅ぎとった人だけに開かれる世界。
機器をつくった人間とそれを使う人間が直に相見えることはほとんどないにもかかわらず、しかしその機器を通して語り合う世界がそこにあります。
つくり手の感性と使う側の感性が共振するという現象があるからこそ成り立つ世界があります。
私たちコンシューマー課は、そんな伝統や文化に裏打ちされた、そして私たち自身の目で選び抜いた真の一流品を届けしています。
Our customers demand from us the highest quality equipment available for their personal use. In our division, we understand our customers desire for the best.
You may have noticed that audiophiles describe the subtle pleasures of sound using words that are similar to those used by photographers and automobile collectors when describing their interests. There are also certain similarities in the rewards of these varied pursuits. For example, the incredible feeling of owning and driving a highly tuned, precision sports car. You control the performance of that car, depending on how skillfully you use its speed and handling.
In all three areas, enthusiasts eventually develop an appreciation of the equipment itself, beyond the enjoyment of the sound, the photos or the driving experience. This focus on the equipment alone often becomes the greater pleasure for many enthusiasts, and the quest for the best available equipment begins.
In the case of audio and visual equipment, the criteria are certainly based on great sound and picture quality, but it is uncompromising craftsmanship that gives the equipment character. Those who design and build such equipment may only rarely meet those who utilize it. But there exists a very real realm of communication between them where the subtle sensitivities of the craftsman harmonizes with the delicate appreciation of the connoisseur. This is a world open to only those who can appreciate its beauty.
The ELECTORI Consumer Division delivers only the finest products from around the world, hand selected in accordance with our own demanding audiovisual sensibilities with our customers in mind.
